Or is it?
As usual with all great new diet plans there will be elements of this programme that help some people to make a breakthrough they've been struggling to make with managing their weight.
But I'm inclined to suggest that many more breakthroughs will be achieved by those who decide that now is the time to get serious and do whatever it takes to get a result that lasts.
No hesitation, no excuses.
Which takes us back to the single most important change you can make in 2010.
If you want to stay slim forever, get your head in the right place, choose the right mindset and the results you want will follow. And follow quickly...